The Kelly criterion
The Kelly criterion is a formula for sizing a position based on your estimated edge and the available net return (odds). It maximizes long-run growth — but it is aggressive, and most people use a fraction of it.
Edge over net return
Putting in numbers
Suppose a market pays a net return of b = 1.0 (even money), you estimate the true probability at p = 0.60, so q = 0.40.
Why most use fractional Kelly
Full Kelly assumes your probability estimate is exactly right. In reality it rarely is, and 20% on a single position is a lot of variance.
Half or quarter Kelly
Many participants allocate ½ or ¼ of the Kelly figure to cut volatility while keeping most of the growth.
Garbage in, garbage out
Kelly is only as good as your probability estimate. Overconfidence leads to oversizing.
Account for correlation
Several related positions act like one big one — size them together, not in isolation.
Cap your unit
Combine Kelly with a hard cap (e.g. never more than 3–5% on one market).